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How Can I Avoid the Hard Sell from Franchisors?

I have been researching franchises on the Internet, in print and through peers who are owners. I haven't yet spoken with actual franchisors. I don't want them to try to sell me something, instead of merely talking about the opportunity. Any advice on how to handle talking to the franchise companies without getting a hard sell?
Jeff Elgin answered February 14, 2011
URL: http://www.entrepreneur.com/answer/222244
You seem concerned that when you call the franchisor you're going to get a salesperson on the line that is going to ignore your questions and just give you their standard "pitch."  You can relax. The days of high pressure sales people in the franchise business are pretty much over.



There is a lot of information available on the Internet about most franchise opportunities, so you can get a pretty good idea of whether you are interested before you even talk to a sales person. It is always a good idea to prepare a list of questions you have before you contact the company.  That can help ensure that the conversation will follow the direction of most interest to you.



Also keep in mind that what you are trying to find in a franchise is a good match with not only the opportunity but also with the people at the franchise company. If you find that they are pressuring you or not being responsive to your requests for information, it is probably a good clue that this isn't the right franchise for you.



When you talk to your peers who are owners, ask them for some references to friendly and helpful staff at the franchise company that you can talk to. You'll never get a franchise of your own until you start talking to the franchisor, but you'll find in most cases that this is a pleasant and informative endeavor and not at all threatening.

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.