Whatever you choose, make sure you have a passion, drive and enthusiasm for it, or at least a passion and drive to see what works and what doesn't. Also know it's rare that your first business will be a success straight out of the gate.
Give yourself seven to 10 years to learn as much as you can about business and how those principles apply to your own ideas. Then start working, testing, measuring and, most importantly, actually selling your products or services. You'll learn more by doing and making mistakes in the real world of business than you ever will in school or passively watching others.
Remember, business is about what people want to buy, not necessarily what you want to sell.
You should find that sweet spot once you start talking to your potential customers and finding out about their frustrations, constraints, and problems (which you can overcome), as well as their wants, needs and desires (which you can fulfill).
Related: Starting a Business: The Idea Phase
Related: How to Test Your Business Idea
Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.