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How Can I Attract More Customers?

I own an Internet cafe and am wondering: What's the best way for me to attract more customers?
Pattie Simone answered May 17, 2011
URL: http://www.entrepreneur.com/answer/222312
It depends on several factors. Begin by asking yourself what makes your Internet cafe different or special. Is it the cool place to be because of the decor or music? Is it in a popular or convenient location? Do you serve great food and refreshments?

Once you've identified the key selling points you can begin to craft winning communications campaigns for your print (including flyers, which still work when given to prime target markets in the right place and time), social and face-to-face networking efforts. Make sure you are including special offers with deadlines. For instance, offer people 25 percent off or a free drink on a purchase. Another idea is to hold a contest giving away something like an iPad, or another tech product.

Other beneficial initiatives include hosting an open house event with food, music and drinks and seeking editorial coverage in area publications, on TV, radio and by influential bloggers.

Related: How to Focus Your Finding-Customers Efforts
Related: Location-Based Check-Ins on the Rise with Consumers
Related: How to Boost Traffic to Your Listing on Google Maps

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.