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What Are the Best Ways to Advertise a Niche Product?

We are opening a pecan distributor and, obviously, want a lot of sales. What would you suggest as the types of advertising campaigns that will generate the most results?
Pattie Simone answered May 17, 2011
URL: http://www.entrepreneur.com/answer/222313
What kind of marketing support is the manufacturer giving you? Do you have any sales sheets? Do they do any social media or other forms of advertising?

Next big question: What's your advertising budget? If you want "a lot of sales," you need to identify your target markets. Ask yourself: Who are you selling to? Mom-and-pop shops, delis, gourmet food stores, high-end caterers, etc.? You'll also need to determine your geographic footprint -- where you will ship your product to.

Once you have all this info in hand, you can begin to develop a smart, strategic action plan. This should include some mixture of social media, pay per click, online advertising, trade shows, public relations and personal networking. All of these will help support your advertising objective.

Related: Calculating Your Ad Budget
Related: Pay-Per-Click ROI Calculator

As president of Pomona, N.Y.-based marketing-advantage and founder of WomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.