News & Reviews

Donut Cologne

Here's a fresh idea: Sell Donut Cologne in your novelty store or doughnut shop. Donut Cologne was developed by three firefighters who were inspired when they got a whiff of doughnut scent on a local police officer.

Donut Cologne really does smell like freshly baked cinnamon-crumb doughnuts, and comes in a bottle that looks like a chocolate doughnut. This product has recently been selling in Winchell's Doughnut shops, and makes a great gag gift for the good-humored doughnut lovers in your customers' lives.

Donut Cologne is available, wholesale, in cases of 48 bottles. Suggested retail price: $9.95 per bottle. Minimum order: one case. Prices: $235.20/case, for orders of one or two cases; $210.24/case, for orders of three to 11 cases; $189.12/ case, for orders of 12 or more cases. A distributor program is also available.

Donut Cologne, from Perfect Firefighter Candidate, Ventura, CA. To order, call (888) DONUT-96.

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This article was originally published in the October 1996 print edition of Entrepreneur with the headline: News & Reviews.

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