Safe And Sound

Follow Your Instincts

You can do a lot of outward things, such as controlling advertising and verifying referrals, but perhaps the most important thing you can do to protect your safety is to go inward and listen to your intuition. Most people agree that a "gut feeling" that something is wrong is usually right on the money.

The desire to succeed in a homebased business will often override common sense, says Wilson. "Sometimes people get so hungry for business, they'll pounce on anything," she says. "But if something doesn't feel right, it's not worth the risk, no matter how much you need the business."

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This article was originally published in the October 1996 print edition of Entrepreneur with the headline: Safe And Sound.

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