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Champagne Wishes And Caviar Dreams When comparing MLMs, incentive programs can be the difference between the drab and the dazzling.

By Sandra Mardenfield

Opinions expressed by Entrepreneur contributors are their own.

Like your favorite game shows, some network marketing companiesoffer fabulous prizes and vacations. Called incentives, these furcoats, cars and trips aren't awarded according to the turn of awheel, but rather by merit--to terrific sellers and sharprecruiters.

Although incentives are fun (who wouldn't want a free tripor a diamond ring?), think of incentives as the icing on the cake.Liking the company and its products is more important than whatthey award top sellers and recruiters. Of course, if you'venarrowed your choice down to two or three companies, looking attheir incentive programs might make your final decision a littleeasier.

Incentives are used by many companies as a motivational tool toincrease their employees' productivity. Although all types ofcompanies use incentives, network marketing companies are known fortheir extensive award programs. With its system of independentselling and recruiting, network marketing and incentives work welltogether. Prizes, like cars, china and jewelry, encourage topsellers and recruiters to continue their efforts, and groupincentives, like discounted product, reward everyone for just beingpart of the company.

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