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National: AT&T Calls On Start-Ups

California: Buy, Sell And Trade Inventory

AT&T has created the Resources for New Business membership program to help start-up and young businesses weather the ups and downs of launching and growing a new company.

Open to AT&T customers, the program offers entrepreneurs a resource library with information on subjects including writing a business plan, finance, management, marketing, choosing a computer system and doing business on the Internet.

Resources also offers business owners assistance in determining their telecommunication needs; discounts on business office equipment, software and payroll services; and savings of up to
80 percent on select business publications.

Program members can participate in two to four interactive conferences a month, which can be accessed by telephone. These one-hour sessions feature industry experts and cover topics ranging from customer service to time management. There is also an online bulletin board displaying the business cards of other Resources members.

Interested entrepreneurs can enroll for a $99 annual fee by phone at (800) STARTER, or via the World Wide Web at

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This article was originally published in the October 1996 print edition of Entrepreneur with the headline: National: AT&T Calls On Start-Ups.

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