Tech 2000

3. Desktop Videoconferencing

In the past, many small-business owners were turned off by desktop videoconferencing because of its poor picture and sound quality--not to mention the exorbitant hardware prices. But now that prices are falling and the quality has vastly improved, you may want to reconsider desktop videoconferencing.

"Entrepreneurs have to move from the information age into the communication age," says Burrus. "We're heightening the ability to communicate, and `high-tech' and `high-touch' now go together."

The new high-speed Internet will make desktop videoconferencing over the Internet both possible and affordable, says Burrus. Many companies will be able to conduct meetings, particularly with overseas clients, and handle sales calls via desktop videoconferencing--thus reducing their travel costs. Opportunities to improve companies' customer service by providing face-to-face relations also exist.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Tech 2000.

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