Hats Off!

Tis The Season

By H.C.F.

Franchisee philanthropists know it's better to give than to receive. Some of the projects franchises are involved in:

  • Super 8 Motels' Rooms at the Inn program offers free rooms on Christmas Eve to holiday travelers visiting friends in nearby nursing homes, veterans' homes, hospitals and treatment centers. The program was started by franchisee Linda Aamold Tharaldson in Fargo, North Dakota, in 1987; Super 8 adopted the program in 1990. More than 650 Super 8 motels donated about 1,500 rooms last year.

  • Franchisee P.K. Sindwani displays a Christmas tree decorated with cutout angels in his Trappe, Pennsylvania, Little Professor Book Center as a part of the Adopt an Angel program he began in 1994. Each angel bears the name of a needy neighbor and either a book they would like or a list of their interests. Customers who purchase the books receive a 25 percent discount, and a star with their name replaces the angel on the tree. Last Christmas, all 150 angels were purchased.

  • Auto appearance franchise Maaco Enterprises donates any leftover toy cars, which are usually sold to franchisees to use as premiums, to the U.S. Marine Corps' Toys for Tots program. Started at Maaco's King of Prussia, Pennsylvania, headquarters in 1993, the campaign has picked up speed, with 12 more franchises donating their stocks of the popular toy cars.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Hats Off!.

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