Hot Prospects

High-Tech Heaven

The boomers are coming! The boomers are coming! Unless you've been living under a rock for the past five years, you don't need Paul Revere to tell you that the largest demographic group ever to move through the U.S. population has begun its ascent to the retirement years. Some 77 million strong, boomers are setting trends in consumer spending, saving and investing. And with the first boomers turning 51 next year, the race is on for marketers to grab a piece of the action.

If you seek to determine what stocks will strengthen your portfolio as we head for the millennium, consider this age wave that holds the power of a Tsunami. To catch the wave, take a look at what the aging boomers will need and want, then research those areas as investment options. Here are some ideas to get you started.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Hot Prospects.

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