Hot Prospects

Drink up!

Whether it's cola, bottled water, fruit drinks, sports beverages or ready-to-serve tea, beverages are hot business. Increases in soft-drink sales in both U.S. and overseas markets, hotter weather and increased health consciousness have made these stocks a tonic for thirsty portfolios.

As markets open in the Far East and India, sales should increase--and profits along with them. If you're looking for more stable buying opportunities, consider some of the more established companies in this sector as long-term buy-and-hold candidates.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Hot Prospects.

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