Keep 'Em Coming Back For More

Money Matters

Tired of digging through sofa cushions looking for loose change to finance your newest project or idea? The Small Business Financial Resource Guide may be just the tool you've been looking for. Sponsored by MasterCard International, the 150-page guide can help you find the much-needed capital to start up your new business or expand the one you've already started. Five sections of helpful information are provided for your perusal, geared toward gaining different types of aid offered by the private sector and the state and federal governments.

The guide provides specific contact information for such resources as the Minority Business Development Agency, the Small Business Innovation Research Program, as well as a brief description of some of the Small Business Administration's (SBA) loan programs, including Basic 7(a) Loans, MicroLoans, and the Caplines Loan Program. For those intimidated by the thought of directly approaching the federal government for financial assistance, the guide also offers an entire chapter's worth of local resources--including the SBA's district office's phone numbers and addresses--for each of the 50 states.

Another helpful feature for the small-business owner is the glossary of terms at the end of the guide, which lists important terms for gaining the financial support needed to get your business off the ground. Are you familiar with the difference between a direct loan and a guaranteed loan? Knowing your financial terminology can be critical when trying to make heads or tails of the fine print of loan and credit applications and other financial paperwork.

The Small Business Financial Resource Guide is a free publication. For ordering information, call (800) 821-6176. --Matt Squires

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Keep 'Em Coming Back For More.

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