Keep 'Em Coming Back For More

For Your Information

Want to know more about how to keep your customers coming back? Try these helpful resources:


  • Turning Lost Customers Into Gold, by Joan Cannie (AMACOM, $19.95, 800-262-9699). Shows how to know you're losing customers and how to regain their loyalty.


  • 50 Powerful Ideas You Can Use to Keep Your Customers, by Paul R. Timm (Career Press, $7.99, 800-227-3371). Suggests creating customer user groups and in-store demonstrations to offer value to your customers.


  • How to Keep Customers Coming Back ($59), a 13-minute videotape produced by Communication Briefings, a business communications firm in Alexandria, Virginia. To order, call (800) 888-2086.

Contact Sources

Boulevard Coffee Roasting Co., 5901 Fair Oaks Blvd., Carmichael, CA 95608, (916) 972-8967.

Brooklyn Coin Laundry, 140 Wramplers Lake Rd., Brooklyn, MI 49230, (517) 592-3088.

Sierra Nordic, P.O. Box 905, 21455 Donner Pass Rd., Soda Springs, CA 95728, (800) 426-4566.

Teresa Ascone, P.O. Box 241453, Anchorage, AK 99524-1453, (800) 278-7386.

The Lark, 6430 Farmington Rd., West Bloomfield, MI 48322.

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This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Keep 'Em Coming Back For More.

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