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However humble their beginnings were, the Leveens began this adventure with a largeness of spirit that persists today. Define a new marketplace? Dazzle the likes of the brilliant and well-read? Only people with serious vision would attempt such a project.

And only people with serious vision would succeed. Today, the Leveens enjoy unique measures of success. Lori speaks for both of them when she says, "It's rewarding to have created a workplace where people are appreciated and are passionate about what they do."

In their downtime, when they're not looking after their two sons, the Leveens visit a lot of antique shops and crafts fairs, where the possibility of a new discovery lurks around every corner. And they read, of course--comfortably, productively, seriously, and with equipment, accessories, ingenuity and style.

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This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Read All About It.

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