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Tips on Advertising on the Web

Tips on Advertising on the Web

Want to advertise your business on the Web but don't have the budget? Maybe you can do it for free. Some local newspapers are starting online business directories where companies can list themselves--with brief write-ups and contact information--and the cost for inclusion is zip.

A case in point: the Business Directory located on the In Jersey Web site (, an online service of the Asbury Park Press and The Home News & Tribune. A plus for users is that the directory is searchable by business specialty or location--so customers seeking, say, a payroll service in Brick Township or a children's clothing shop in Marlboro can quickly get directed to the right business (maybe yours).

Check it out, and if your local paper doesn't offer a similar service, ask them to take a look at In Jersey.

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This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Hit List.

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