Forget the fact that Argentina is the richest country in South America. Forget that imports increased 400 percent from 1990 to 1993. And forget that Argentina is a world leader in privatization. What's really important is that U.S. exports to this South American country grew from $1.2 billion in 1990 to $4.1 billion in 1995--a trend that bodes well for entrepreneurs who want to break into this primed-and-ready market.
A variety of U.S. businesses are eyeing Argentina as a lucrative export destination. These include companies specializing in telecommunications equipment, oil and gas field machinery, construction and building materials, and electric power generation and transmission equipment.