Up And Coming

Argentina

Forget the fact that Argentina is the richest country in South America. Forget that imports increased 400 percent from 1990 to 1993. And forget that Argentina is a world leader in privatization. What's really important is that U.S. exports to this South American country grew from $1.2 billion in 1990 to $4.1 billion in 1995--a trend that bodes well for entrepreneurs who want to break into this primed-and-ready market.

A variety of U.S. businesses are eyeing Argentina as a lucrative export destination. These include companies specializing in telecommunications equipment, oil and gas field machinery, construction and building materials, and electric power generation and transmission equipment.

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This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Up And Coming.

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