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First, You Dream

How to take your products from idea to reality.

How to take your products from idea to reality.

Tomima Edmark, the woman famous for her Topsy Tail invention has now turned her creative talents to the competitive retail arena of intimate apparel, HerRoom <http://www.herroom.com> and HisRoom <http://www.hisroom.com>

You've got a great idea, but you haven't taken advantage of it yet. How come? You've uttered the words "I thought of that!" while thumbing through catalogs or strolling by store windows. Why didn't you act earlier?

Most people who have great ideas never take advantage of them. By failing to act, they lose out on the very thing that might have given them financial independence and greater control over their lives. Your explanation for not taking action will undoubtedly fall into one of the following categories: financing, development, marketing, manufacturing, patenting or fear. These rationalizations are legitimate concerns but should not be excuses for defeat. If you're willing to work with your idea, you can make it happen.

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This article was originally published in the January 1997 print edition of Entrepreneur with the headline: First, You Dream.

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