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Hot to Buy/Hot to Sell

Business Bliss

When author Azriela Jaffe's husband quit his job to start his own business, the Jaffes quickly discovered that balancing romance and work was not as easy as it sounded. After a stressful year of "financial worries, lack of sleep, and limited intimate time with her husband," Jaffe learned that planning was the key to keeping both marriage and business intact. With her personal experiences in mind, Honey, I Want to Start My Own Business (HarperBusiness, $23, 800-236-7323) was born.

Written for couples, this book looks at how starting a business, alone or with a spouse, can affect a marriage. By helping them to better define goals and personality traits, it helps couples to "look before they leap" into a business venture. According to Jaffe, this book is for couples "unwilling to sacrifice their marriage or personal well-being to achieve business success."

In Honey, I Want to Start My Own Business, Jaffe shares her wisdom on topics such as "Keeping the Romance Alive," "Win/Win Conflict Resolution," and "Financial and Family Planning." Also included are more than 40 quizzes and exercises designed to clarify goals and encourage discussion between spouses. Finally, there are excerpts from interviews with more than 125 successful entrepreneurial couples. What these couples, and Jaffe herself, recommend most is planning ahead: This forethought is crucial to keeping love alive amidst the stresses of entrepreneurship.-Amy E. Lewis

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This article was originally published in the March 1997 print edition of Entrepreneur with the headline: Hot to Buy/Hot to Sell.

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