One of the last major steps in launching a new venture entails planning and implementing effective ways to promote your business to others. The goal is to let potential customers know that you and your business exist.
Although different types of businesses require somewhat different approaches, the most cost-effective ways of promoting most new products and services include the well-known basics: fliers, direct-mail letters and brochures, Yellow Pages listings, telephone calls and newspaper advertisements. Door-to-door visits and personal appearances at seminars, trade shows and local events can also be quite effective.
One key to successfully promoting your offerings is to stress the benefits of your new product or service, rather than focusing exclusively on its features. It is essential to show potential customers how your products or services will solve their problems or fill their needs. It is also important to point out why your offerings are superior to those of your competitors. Another key is to design coupons, fliers and advertisements, and place them in different media outlets with unique identifying symbols or codes, so you'll know which channels are bringing you the greatest success with members of your target market.
Adequately promoting your offerings involves strategic planning, aggressive thinking, and bold, innovative approaches. Here's how our Starting Smart entrepreneurs got the word out about their new businesses.
A business writer for the past eight years, Kylo-Patrick Hart has run a successful homebased consulting business since 1989.