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Something Old/Something New

Sell your collectibles on a shoestring by exhibiting them in an antique mall.

At first, Tyco's Tickle Me Elmo seemed like an ordinary toy. But shortly after its release, the giggling plush Muppet from Sesame Street became immensely popular, selling out at toy stores faster than Bert could get annoyed with Ernie. When Christmas-season laws of supply and demand caused prices to skyrocket into the hundreds of dollars for each toy, those who had Tickle Me Elmo dolls to sell considered themselves lucky. Those who didn't, wished they had.

Few things skyrocket in price like the Tickle Me Elmo dolls. But interest in antiques and collectibles is high. If you've caught collecting fever, whether for primitive furniture, decorative items, jewelry or even modern fast-food kids' meal toys, selling collectibles or antiques just may be your ticket to business ownership.

Although there are numerous ways to sell antiques and collectibles, one of the most popular is through an antique mall or co-op.



Johanna S. Billings is a freelance writer and avid glass collector who specializes in covering the antiques and collectibles trade.

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This article was originally published in the April 1997 print edition of Entrepreneur with the headline: Something Old/Something New.

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