Making The Grade

Bull's Eye!

Entrepreneur Glenn Remick turned a hobby into a source of income when he started the American Darters Association, a franchised national dart league, six years ago. Today, his 80 franchises organize dart competitions in 30 states as part of his Anheuser-Busch-sponsored Bud Light Dart League.

When Remick first approached the beer giant with the idea, the seasoned dart player says it wasn't difficult to arrange the sponsorship agreement. "Selling the ideas that a dart league is going to promote beer sales is not that tough of a job." Remick explains, "Dart players have a tendency to drink a beer every now and then, and it's one of the few sports you can play and consume alcohol at the same time."

Anheuser-Busch helped Remick take his small New England dart league nationwide; today, he provides his franchisees with a protected area and a copyrighted management program. Everything else they need to know is taught at an intensive three-day training seminar conducted at Remick's St. Louis headquarters.

National championships take place every August, and winners receive $60,000 in prize money; at the regional championships, prizes exceed $40,000. It's no doubt the future of Remick's dart league is right on target; He's working with the Department of Defense to create a national military dart league, and he's also developing an innovative, high-tech dart game that would allow players in different cities to compete in a league match via modem. -C.M.

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This article was originally published in the March 1997 print edition of Entrepreneur with the headline: Making The Grade.

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