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Point Of View Franchisees see one thing, franchisors another . . . how to reconcile the two?

By Janean Chun

Opinions expressed by Entrepreneur contributors are their own.

Most industries have their "You say tomato, I saytomahto" scenarios. Franchising is no exception. When afranchisor has one expectation for a situation and a franchisee hasanother, it creates a gray area in which conflicts arise. Thismonth, in the first of a two-part series, Edward Kushell, presidentof The Franchise Consulting Group in Los Angeles and a formerfranchisor, addresses some age-old franchise disputes and offerssolutions.

Income and Expenses

Franchisor says: "Legally, we're not allowed to tellprospects how much they're going to spend or make."