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Color Of Money

Finger painting the town.

Joel goobich, 41, found the paints at his son's school unpalette-able when he attended a kindergarten open house in 1991.

"I was disappointed with the lack of creativity and color," says Goobich. "The paints were dull and blah."

Goobich was job hunting at the time--the chemical company he worked for was relocating to North Carolina, and he didn't want to go. So instead he found himself up to his elbows in paint in his Cleveland basement, mixing up batches of colors that were to dye for.

"I wanted something that felt good, looked good and didn't smell bad," recalls Goobich. He may sound like a kid at heart, but he's also a parent: All Colorations Inc.'s products are nontoxic and easily washed off clothes and kids.

His kids, incidentally, were more than just inspiration for the business. "They did all my research and development," says Goobich, who moved the business to Atlanta in 1995. Indeed, one of the things Goobich likes most about entrepreneurship is seeing children using his products. He sees it often, with Colorations paints now sold in Wal-Mart, Target, Office Depot and school supply catalogs in the United States and in eight foreign countries, for total 1996 sales of more than $1 million.

The art of entrepreneurship has Goobich showing his true colors. "I've discovered I'm a very creative person," he says. "And I like what I do."

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This article was originally published in the April 1997 print edition of Entrepreneur with the headline: Color Of Money.

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