Incorporate innovative elements of design to create a dynamic and effective Web site.
One of the most effective yet inexpensive ways to market your company to a worldwide audience is to create a Web site. According to the December 1996 version of the Internet Index (http://www.openmarket.com/intindex/), 9 million adults access the World Wide Web every day. With a potential audience of millions, having a Web site is almost a marketing requirement for a business these days. However, it should be remembered that a poorly planned and badly designed Web site can drive away many more customers than it attracts.
Sandra E. Eddy is the author of HTML in Plain English (Von Holtzbrinck Publishing, $16.95, 800-288-2131) and Mastering Lotus SmartSuite 97 for Windows 95 (Sybex, $39.99, 510-523-8233).