Born Again

Bulk Mail

Is your e-mail box getting so full, you're sure it's reached the breaking point? Don't expect a letup any time soon: According to a recent report from Forrester Research Inc., a market research firm in Cambridge, Massachusetts, consumer use of e-mail is skyrocketing, promising to keep e-mail boxes stuffed to the gills for years to come.

In 1992, approximately 2 percent of the U.S. population enjoyed access to e-mail. Now, 15 percent use it, and Forrester anticipates the growth will balloon to approximately 50 percent of the population by 2001. Fueling the drive, says Forrester, will be a continued increase in home PC penetration and corporate Internet access.

You might think the proliferation of e-mail would send users over the edge with message overload. However, Forrester predicts that future developments in software applications, which help users better manage and sort their unwieldy mounds of e-mail, should help us keep a handle on it all.

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This article was originally published in the May 1997 print edition of Entrepreneur with the headline: Born Again.

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