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Make Contact New and improved, these sales management programs help you close the deal.

By Cassandra Cavanah

Opinions expressed by Entrepreneur contributors are their own.

Every entrepreneur is somehow in sales. It doesn't matterwhat your company does or whether the product you sell is yourselfor a tangible item. Whatever it is, it has to be sold.

Why not get an edge on the competition by staying on top of yoursales with a sales automation program (also known as contactmanagement software)? And, if you have a sales force, you can makeits success all the more likely by giving salespeople the righttools to get the job done.

This column reviews three popular off-the-shelf contactmanagement programs. If you have unique needs these programscan't meet, try searching trade magazines for industry- andneed-specific programs available from specialized softwarecompanies.