Make Contact New and improved, these sales management programs help you close the deal.
By Cassandra Cavanah •
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Every entrepreneur is somehow in sales. It doesn't matterwhat your company does or whether the product you sell is yourselfor a tangible item. Whatever it is, it has to be sold.
Why not get an edge on the competition by staying on top of yoursales with a sales automation program (also known as contactmanagement software)? And, if you have a sales force, you can makeits success all the more likely by giving salespeople the righttools to get the job done.
This column reviews three popular off-the-shelf contactmanagement programs. If you have unique needs these programscan't meet, try searching trade magazines for industry- andneed-specific programs available from specialized softwarecompanies.