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Comeback Kid

Apple targets entrepreneurs with new computers designed especially for small business.

Apple computer is taking steps large and small to shore up its ailing business. Bringing back founders Steven Jobs and Stephen Wozniak was one of its higher-profile moves. At the market level, Apple is carefully targeting select audiences, such as small business, where it already has a strong presence. Most recently, the company teamed with Microsoft to introduce the Apple Small Business Macintosh Series, a package of new, attractively priced machines targeted at the small-business market.

But while this market looks like a good thing from Apple's perspective, is Apple still a good bet for small-business owners?

The answer is a qualified maybe.

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This article was originally published in the May 1997 print edition of Entrepreneur with the headline: Comeback Kid.

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