Primary Colors

Shopping List

Manufacturer / Model / Toll-Free Number / Manufacturer's List Price

Speed (Pages per minute) / Resolution / Memory (in RAM)

Paper Sizes

Major Features

Apple / Color LaserWriter 12/660 PS / (800) 776-2333 / $5,999

3 color pages, 12 monochrome pages, 1 transparency / 600 dpi / 16MB

Letter, legal, notepad, transparencies

Upgradeable memory, 250-sheet paper tray, PC-compatible, standby mode, single-button installation of printing software and fonts, starter kit, free setup and installation.

Hewlett Packard / Enhanced Color LaserJet 5/LaserJet 5M / (800) 752-0900 / $4,999-$6,350

2-3 color pages, 10 monochrome pages, 1 transparency / 1200 dpi / 20MB-36MB

Color: Letter, notepad; Monochrome: letter, notepad, legal, 11-x-17-inch

Upgradeable memory, 250-sheet paper tray, control-panel display in 11 different languages, separate toner containers, optional paper trays, energy-saving mode, network-ready for PC, Macintosh or mixed equipment.

Lexmark International / Optra C / (800) 358-5835 / $6,849

3 color pages, 12 monochrome pages, 1.2 transparencies / 600dpi / 8MB

Letter, legal notepad, transparencies

Upgradeable memory, network-ready, 250-sheet paper tray, easy-to-install toner cartridges, compatible with Macintosh, PC and Unix.

Panasonic / KX-P8475 / (800) 742-8086 / $6,995

5 color pages, 14 monochrome pages, 1.2 transparencies / 600 dpi / 8MB

Letter; notepad; transparencies; manually fed labels, envelopes, single letter-sized sheets and transparencies

Upgradeable memory, upgradeable dpi, network-ready Macintosh- and PC-compatible, 250-sheet tray, two optional paper trays, 100-sheet optional cassette for transparencies.

QMS / Magicolor WX / (800) 523-2696 / $3,999

3-6 color pages, 12 monochrome pages, 1.2 transparencies / 600 dpi / 4MB

Letter, legal, notepad, transparencies, labels, envelopes

Upgradeable memory, 250-sheet paper tray, geared specifically for Windows 95 and small groups using Windows 95, energy saving mode

Tektronix / Phaser 350/Phaser 550 / (800) 835-6100 / $3,495-$6,995

350: 6 color pages or monochrome pages, 2 transparencies; 550: 4.7 color pages, 14 monochrome pages, 1.5 transparencies / 300 dpi/600 dpi / 8MB

Letter, legal, notepad, transparencies

Upgradeable memory, built-in Web technology interface, Macintosh- and PC- compatible, 250-sheet paper tray, optional paper trays

Xerox / Xprint Plus series 4915, 4920, 4925 / (800) 34-XEROX / $4,995/$7,295/$8,995

3 color pages, 12 monochrome pages, 12 monochrome transparencies, 3 color transparencies / 4915: 1200 dpi; 4920 and 4925: 600 dpi / 4915 and 4920: 16MB; 4925: 24MB

4915: Letter, legal (monochrome only), notepad, labels, envelopes, transparencies, special textiles; 4920 also accepts legal and 11-x-17-inch for color printing

Upgradeable memory, automatic jam recovery, 250-sheet or 75-transparency paper tray, network-ready, Macintosh- or PC- and Unix-compatible

Jill Amadio is a writer in Newport Beach, California.

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This article was originally published in the May 1997 print edition of Entrepreneur with the headline: Primary Colors.

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