Shake It Up

Showing Off

If you've never exhibited at a trade show before, the whole process can seem a bit mysterious. Because trade shows aren't inexpensive, you want to be sure your investment in exhibiting pays off--and that means you'd better do it right.

Thankfully, novice exhibitors can get free help from a 69-page kit created by Skyline Displays Inc. to help companies get the most out of trade shows.

"There are 4,300 trade shows every year in the U.S. and Canada," says Michael Thimmesch, marketing manager at Burnsville, Minnesota-based Skyline, a designer and manufacturer of trade show exhibits. "[The kit] gives entrepreneurs information about all the different aspects of exhibiting at a trade show."

The kit includes photos of sample trade show displays, how-tos on selecting shows and staffing booths, marketing and follow-up strategies, and tips on budgeting, space selection, installation and dismantling. To order, call (800) 328-2725 or write to Skyline Displays Inc., Dept. GDA, 12345 Portland Ave.
S., Burnsville, MN 55337.

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This article was originally published in the May 1997 print edition of Entrepreneur with the headline: Shake It Up.

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