Breaking The Mold

Meeting Of The Minds

Rhydderch lists four attributes of his ideal franchisee: a desire to build a business, a demonstrated work ethic, financial capability and a willingness to follow a system. Considering the profile of today's franchisees, he acknowledges he has a much better chance of finding this person now than he did 10 or 20 years ago.

Drake says the benefits fall both ways. "As a small-business owner, I couldn't afford to do the things [the franchisor] does to stay competitive," he says. "There are approximately 150 staffing agencies in my area, and I need something to show I'm different. Remedy has backed me up with good marketing and research and development that keeps me on the leading edge."

This healthy connection is enough to make even a jaded, seen-it-all franchise veteran excited. "When both parties feel they're getting fulfilled, when franchisors and franchisees are pulling together, it's marvelous," says Kushell. "Franchising, when it works, is like nothing else."

Undoubtedly, more people will discover the key to this ultimate fulfillment. In fact, Drake, who once seemed to have it all, has only one regret about leaving his prestigious corporate career for franchising: "I wish I had made the decision 20 years earlier."

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This article was originally published in the May 1997 print edition of Entrepreneur with the headline: Breaking The Mold.

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