A Step in the Right Direction

Reduce The Right Risks

The purchase of a business opportunity is an inherently risky investment. You shouldn't be spending money you cannot afford to lose, and you should take steps to reduce the risks involved.

The primary risks in investing in a business opportunity are two-fold. First, as surprising as it may seem, most buyers never put their new businesses into action. Some people simply have more difficulty than others in learning a new activity and applying themselves to the demands of a new business. The solution: Be motivated to make a change, and make sure you find a good fit for your needs. Select the business opportunity carefully after a thorough review of your own situation: How much money do you want to earn? How much time will you devote to the program? What results will you expect to receive? Most importantly, know your preferences, so when the right opportunity comes along, you'll know it when you see it.

The second risk is that you might be disappointed with the materials you receive, or you may not receive the materials at all. Lower this risk by using some of the buying techniques outlined below.

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This article was originally published in the June 1997 print edition of Entrepreneur with the headline: A Step in the Right Direction.

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