A Step in the Right Direction

Buy In The Right Frame of Mind

Be realistic about your entrepreneurial dreams. Creating wealth through a new business is, generally speaking, difficult work. "We did not expect our Internet business to be an overnight success," says Sniechowski. "We had to put in substantial labor to get results, and I think we were smart to follow the marketing training we received."

If you are attracted to a business-opportunity idea because it sounds easy, or the seller makes promises of big money for a few casual hours of effort, look at it again realistically, or just move on. A solid business-opportunity program will give you the tools you need to get into building your own wealth, but the engine and fuel and driver of that business will be you. Bring a healthy skepticism to the process of locating the right business opportunity, and keep your eyes open for a good fit with your skills and needs. When you do find that fit and it clicks, you'll be well on your way.

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This article was originally published in the June 1997 print edition of Entrepreneur with the headline: A Step in the Right Direction.

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