A Smart Idea

Five Steps To Picking The Perfect Business

1. Think about the kinds of things you already like to do, and those you might like to do.

2. Brainstorm to create a list of potential business ideas that mesh with your abilities, interests, lifestyle, goals and dreams.

3. Narrow your list down to a desired venture, based on its appeal and overall potential for success.

4. Keeping in mind the supreme importance of locating an adequate number of clients, think carefully about who your potential customers will be and what will make your offering distinctive enough to attract their loyalty and cash.

5. Learn everything you possibly can about your intended business and marketplace by visiting the library and by talking to others to minimize the risk of encountering major surprises later.

A business writer for the past eight years, Kylo-Patrick Hart lives for great deals on office equipment, occasionally dry cleans his clothes, and dreams of one day owning a custom-made pair of boots like those worn by Stevie Nicks.

Contact Sources

B-School Cleaners,djwaldow@umich.edu.

Suzanne George Shoes, 526 7th Ave., #3, San Francisco, CA 94118.

usedmall.com LLC, 25 Rockwood Pl., #4, Englewood, NJ 07631, (800) 683-1608.

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This article was originally published in the June 1997 print edition of Entrepreneur with the headline: A Smart Idea.

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