Growing Strong

Making The Grade

For students at Eaglecrest High School in Aurora, Colorado, learning firsthand how to operate a franchise is just part of a typical school day. That's because the juniors and seniors taking the "Marketing Education" elective also work as paid employees and managers for the on-campus, school-owned 7-Eleven.

The franchise, which is one of two school-owned 7-Elevens in the nation, has been operating since the fall of 1990. Each semester, after filling out job applications and going through interviews, 40 students rotate responsibilities such as ordering, bookkeeping and marketing. That way, each has an opportunity to get some business experience.

Although the store's primary goal is to educate, it also raises money for campus clubs. A portion of last year's sales of $172,000 went toward fund-raising efforts.

By encouraging entrepreneurial spirit in students, the program has inspired many former participants to become business majors in college.

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This article was originally published in the June 1997 print edition of Entrepreneur with the headline: Growing Strong.

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