Its In The Bag

Get Smart

A recent article in USA Today says "smart" is mar-keting's hot new buzzword and espouses several theories on how this came to be.

Recently, companies have introduced Smartburgers, Smart Manholes, Smart-widgets and Smart Cards. At Entrepreneur, we pride ourselves on being on the cutting edge. Almost three years ago, we debuted our series of monthly "Smarts" columns, covering marketing, technology, management and money matters. Just goes to show you who really starts marketing trends.

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This article was originally published in the June 1997 print edition of Entrepreneur with the headline: Its In The Bag.

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