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Close Call

As videoconferencing gains popularity, firms are working quickly to iron out the kinks.

Imagine the ease of conducting meetings with customers in distant cities right from your computer. You'd be able to see who you're talking to, demonstrate products and show visual concepts--all without paying for the air fare, hotel rooms, taxis and meals of a business trip. And think of the time you'd save.

That's the promise of PC desktop videoconferencing, which allows you to have video phone calls with one or more people located anywhere in the world. In addition, many systems even allow you to collaborate using the same software at the same time in multiple locations. So it's not surprising that projections for this market show high growth. In fact, Multimedia Research Group Inc., a market research firm in Sunnyvale, California, predicts the videoconferencing marketplace will grow from about $125 million in 1996 to $2.5 billion by the year 2000.

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This article was originally published in the July 1997 print edition of Entrepreneur with the headline: Close Call.

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