What Price Advice? When looking for financing, consider the expertise a value-added investor can offer.
By David R. Evanson •
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneur Gerard Powell attributes his success to a simplestrategy: Take a product or service that is sold only to thewealthy and make it affordable to the masses.
Following this formula in the early '90s, Powell parlayed amodest investment into a small fortune with his Y-Rent program,which allowed consumers to buy homes for no money down, withmonthly payments not much higher than their rental payments.
So in late 1994 when Powell learned that cosmetic surgery wassomething only very wealthy consumers underwent, a light bulb wentoff in his head. He joined with partners Charlie Lynn and VincentTrapasso in their fledgling venture, Cooperative Images Inc., whichmarkets elective surgeries on behalf of physicians.
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