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Good Timing

Screen Scene

Creative guerrillas have found a new way to use screen savers: They're using them to advertise and market their products and services. To see how a promotional screen saver can market your business, download the Guerrilla Marketing Screensaver at no cost from http://www.Gmarketing.com

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Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is chairman of Guerrilla Marketing International. His latest books include Guerrilla Marketing in 30 Days, 2nd. Edition with Al Lautenslager, Guerrilla Marketing on the Internet with Mitch Meyerson and Mary Eule Scarborough, and Startup Guide to Guerrilla Marketing with Jeannie Levinson.

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This article was originally published in the July 1997 print edition of Entrepreneur with the headline: Good Timing.

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