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Web Feat

It's a Cinderella story for the '90s--a former computerphobe becomes a top Web site designer.

In 1986, when Orit started her communications agency, New York City-based O Design Group Inc., the biggest equipment decision she made was going from rubber cement to wax. "When I heard about fax machines, let alone computers, I thought `Oh, that's not going to take off,' " she recalls.

So when clients started talking about new media a few years ago, Orit knew not to trust her instincts. "I thought the Internet would fade after a year," she says. "But after my [off-target] hunches on faxes and computers, I realized if I felt that way, the Internet was here to stay. And I started making it a priority."

Of her leap from X-acto knives to the Web, Orit says, "If you're good at what you do, things just happen."

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This article was originally published in the July 1997 print edition of Entrepreneur with the headline: Web Feat.

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