The Wisdom Of Og

Learning to succeed from the Greatest Salesman in the World.

Once he was a homeless bum and an alcoholic. He was ready to pull the trigger, but lucky for us he couldn't afford to. Much later he would tell his audiences that he had only $29 in his pocket when he walked into a gun shop. He wanted to buy a gun and blow his brains out, but the gun cost $35 and he couldn't talk the store owner into selling it to him for less.

Who was this hopeless failure? One of the most important mentors of my life. He is also the author of the only book I ever really needed to read and reread to remind myself what success is really all about--The Greatest Salesman in the World (Bantam Books).

Last September, at age 72, Augustine "Og" Mandino passed away to a better place. His close friend, author and speaker Pierre O'Rourke, wrote shortly after his death: "Og replenished lives."

I thought it would be interesting to see just exactly how Og did that. So I made a quick study of his body of work: Nineteen books translated into 21 languages, and The Greatest Salesman in the World still continues to sell thousands of copies a month worldwide.

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This article was originally published in the August 1997 print edition of Entrepreneur with the headline: The Wisdom Of Og.

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