By Christina Grace Peterson
Running your own business creates a demanding lifestyle. Everything rides on your decisions, and making those decisions requires knowledge. The six-volume book series, Run Your Own Business (Prentice Hall, $13.95, 800-922-0579), gives a practical overview of the core elements of any business, from personnel, legal, finance and accounting issues to the uses of publicity and computers. Eight experts in their fields give start-up entrepreneurs a working knowledge of the key areas and tools of running a business.
In Choosing a Legal Structure for Your Business, Stuart A. Handmaker humorously gives nuts-and-bolts advice to guide new entrepreneurs through the legal minefield of small-business operations. Included are examples of articles of incorporation, sample forms for a partnership agreement and tips on choosing the best legal structure to protect yourself and your new business.
Or maybe you're wondering how to plan and execute your own advertising campaign. Donna G. Albrecht describes dozens of free and low-cost ways to market your business in Promoting Your Business With Free or Almost Free Publicity. She also provides a helpful resource directory and ready-to-use worksheets to help you implement your promotional program.
Also in this series are: Financing Your Business, by Iris Lorenz Fife; Day-To-Day Business Accounting, by Arelene K. Mose, John Jackson and Gary Downs; Managing Your Employees, by George Devive; and Computerizing Your Business, by Michael C. Albrecht.
Reprinted from Day To Day Business Accounting (c)1997 by Arlene K. Mose, John Jackson and Gary Downs. Used by permission of Prentice Hall Career and Personal Development. All rights reserved. To order, call (800) 922-0579.