A Real Toy Story

Toying With Success

Russ Berrie and Co.'s annual sales:

1996 - $377 million

1995 - $348.5 million

1994 - $278.1 million

1993 - $279.1 million

1992 - $444.4 million

1991 - $267.9 million

1990 - $250.6 million

1985 - $204.7 million

1984 - $162.4 million

1983 - $112.7 million

1982 - $71.4 million

1981 - $54.5 million

1965 - $750,000

1964 - $250,000

1963 - $60,000

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This article was originally published in the September 1997 print edition of Entrepreneur with the headline: A Real Toy Story.

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