How To Build A Million-Dollar Business

Setting Sites On YAHOO!

Company: Yahoo! Inc.

Founded: 1995 by David Filo and Jerry Yang

1996 vitals: $19 million in advertising revenues; $35 million public offering

Number of entries in Yahoo! directory: 600,000 plus

From co-founder Jerry Yang: "This company isn't really about technology; it's about solving people's basic needs for efficiency, effectiveness and simplicity. From that standpoint, we're really like a lot of other companies.'

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This article was originally published in the September 1997 print edition of Entrepreneur with the headline: How To Build A Million-Dollar Business.

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