How To Build A Million-Dollar Business

Southwest In A Nutshell

Company: Southwest Airlines Co.

Founded: 1971 by Herb Kelleher and Rollin King

1996 vitals: $3.4 billion in operating revenue,

$207.3 million in net income, 108.4 million bags of peanuts served

Number of job applications received in 1996: 137,504

Number of new employees hired: 4,857

From co-founder Herb Kelleher: "Don't be afraid to be a maverick. We caution our employees never to rest; they should always be looking over their shoulders and seeking new and better ways of doing their jobs.'

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This article was originally published in the September 1997 print edition of Entrepreneur with the headline: How To Build A Million-Dollar Business.

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