How To Build A Million-Dollar Business

Southwest In A Nutshell

Company: Southwest Airlines Co.

Founded: 1971 by Herb Kelleher and Rollin King

1996 vitals: $3.4 billion in operating revenue,

$207.3 million in net income, 108.4 million bags of peanuts served

Number of job applications received in 1996: 137,504

Number of new employees hired: 4,857

From co-founder Herb Kelleher: "Don't be afraid to be a maverick. We caution our employees never to rest; they should always be looking over their shoulders and seeking new and better ways of doing their jobs.'

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the September 1997 print edition of Entrepreneur with the headline: How To Build A Million-Dollar Business.

Loading the player ...

Habits Successful People Skip and Finding the Ideal Client: The Weekly Tips Roundup

Ads by Google

Share Your Thoughts

Most Shared Stories
5 Morning Rituals to Keep You Productive All Day Long
Get it Done: 35 Habits of the Most Productive People (Infographic)
9 Things Successful People Won't Do
5 Surefire Ways to Double Your Workday Productivity
10 Lessons Every Entrepreneur Must Learn