Tech It To The Streets

Score!

Who's going to the Super Bowl? You are!

By J.C.

For years, top-notch commercials have been part of the Super Bowl tradition, keeping nearly 44 million Americans watching long after the gridiron excitement has fizzled. It's the day that the big players bring out the big guns, all hoping to be crowned advertising's most valuable player. Will the next champion be Pepsi, McDonald's, Coca-Cola . . . or your business?

Beginning September 1, Mail Boxes Etc. (MBE) launches its "See Your Small Business on the Super Bowl" talent search, in which one small business will win the chance to appear on a nationally televised commercial during Super Bowl XXXII. Sure to qualify as the Cinderella team of the day, the small business that best describes in 100 words or less how it best represents the entrepreneurial spirit in America will score a 10- to 20-second spot in the ad. The talent search is an "opportunity for small businesses to participarte in Super Bowl advertising, to have the type of exposure that mega-companies spend millions of dollars for," says MBE's president and COO James Amos.

Considering nearly half of all U.S. households tune into the game, "this is exposure [entrepreneurs] could only have dreamed of in the past," says Richard Hallabrin of MBE.

To get your shot at fame, fill out an entry form, found at participating MBE centers or at http://www.mbe.com , by October 31.

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This article was originally published in the September 1997 print edition of Entrepreneur with the headline: Tech It To The Streets.

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