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Stock Talk

Behind every stock, there's a story waiting to be discovered . . . at least that's the theory legendary investor Peter Lynch believes in. For 13 years, Lynch used this method to grow the Fidelity Magellan Fund into the mother of all mutual funds. Now he's created a software program to teach novice investors the benefits of equity investing.

The Stock Shop With Peter Lynch CD-ROM, developed with Fidelity Investments' Strategic Advisers Inc. and financial planning software company Vertigo Development Group Inc., is divided into several sections. In the first section, Lynch discusses his stock selection theory and provides easy-to-digest information on what causes stock prices to rise or fall. He follows with guidelines on when to buy stocks and also reveals how a company's balance sheet gives investors a peek into its health.

For $6.95 a month, Internet users can also take advantage of an arrangement with Telescan Inc., an online information source, which allows them to download financial data on nearly 6,000 publicly traded companies.

The CD-ROM requires Windows 3.1 or Windows 95 and costs $69.95. Order from Houghton Mifflin by calling (800) 829-7962, or visit to find a retail outlet near you.

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This article was originally published in the October 1997 print edition of Entrepreneur with the headline: Stock Talk.

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