A Golden Opportunity

For More Information

  • Publications that serve senior citizens are wonderful sources of information about trends and business ideas catering to this market. Look at Modern Maturity, New Choices and Mature Outlook magazines.
  • Recommended: a computer and a fast modem (28.8 kbps or 33.6 kbps), which will cost about $1,200 to $2,300.
  • Mailing lists pertinent to your market will help you locate customers. Check out list brokers in the Yellow Pages. Warning: Make sure you get an "A list," which means the list has been tested and is made up of people from a specific market.

Contact Sources

Checks & Balances, Etc., 21 Copper Beech Cir., White Plains, NY 10605, (914) 761-3477

Inward Bound Adventures, P.O. Box 27, Bedford Hills, NY 10507, (914) 242-0919

Mature Outlook, 1912 Grand Ave., Des Moines, IA 50309-3379, (515) 284-2007

Modern Maturity, 601 E St. N.W., Washington, DC 20049, (800) 424-3410

New Choices, 28 W. 23rd St., New York, NY 10010, (800) 365-5005

Sandy Weinberg, c/o Muhlenberg College, 2400 Chew St., Allentown, PA 18104-5586, weinberg@muhlberg.edu

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