Don't Stay Home Alone

Conventional Standards

Roslyn Goldmacher, executive director of the Long Island Development Corp., an economic development company in Plainview, New York, offers the following suggestions for networking at conventions and seminars:

  • Wear your name tag on your right shoulder. When someone shakes your hand, his or her line of sight is to your right shoulder.
  • Make sure your name is printed in big letters on your name tag.
  • Don't smoke unless others are.
  • If you attend a business meeting with a friend or associate, split up. It's a waste of time to talk or sit together.
  • If you don't know anyone, stand in the food or bar line. That way, you'll always have at least two people to talk to--the one in front of you and the one behind you.
  • Don't be afraid to smile, extend your hand and introduce yourself.
  • Be enthusiastic and positive; don't grumble or lament your tough day. People want to do business with a winner, not a whiner.
  • Don't butt in. Interrupting will create a bad first impression. Stand close by and, when a pause or opening presents itself, ease into the conversation.
  • Stay at the event until the end. The longer you stay, the more contacts you'll make.
  • After the seminar or convention, follow up good contacts immediately with a letter or a phone call.

Contact Sources

American Association of Home-Based Businesses, P.O. Box 10023, Rockville, MD 20849, (800) 447-9710

Coco Graphics, (850) 434-2626,

Mothers-At-Home, ,

Lynne Waymon, (800) 352-2939,

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This article was originally published in the November 1997 print edition of Entrepreneur with the headline: Don't Stay Home Alone.

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