Use Your Head

Stay Creative

Higgins points out that many entrepreneurs use creative problem-solving techniques themselves, but as their companies evolve, routines instilled to manage growth may squeeze out creative thinking. "Entrepreneurs have no problem starting companies based on one idea," he says. "But what happens when the customers begin to say, `We like the product; what else have you got?' In the beginning, you're so busy getting the company on its feet, you think there's no time to worry about the future. But after the `big bang,' it may be a little late. Develop problem-solving and innovation skills early on, then put them to work in every facet of your company."

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This article was originally published in the December 1997 print edition of Entrepreneur with the headline: Use Your Head.

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